In this economy, what drives your purchases? If you are on the fence about buying something, what will make you buy?

Need based - if your car dies, you need to buy a new one.

Special offers/Coupons - you’ve been dying to try a new restaurant. Will a coupon or special offer get you to make that reservation faster?

Front of mind - you see an ad with a great new pair of shoes, but they aren’t on sale, and you don’t need them. Do you buy them?