Why?
Here are a few reasons why you need to invest in optimization.
Search engines and directories are the most popular method used to find websites. Over 80% of internet users use search engines as their preferred method for locating websites.
Most web users search the web every day (57%). The only thing done online more is checking email - 81% check email every day.
There are more than 320 million searches made through search engines and directories each day. The growth of the internet means there are now billions of web pages and this has increased our reliance on search engines as a way of finding these web pages.